Sayonara, wardrobe woes. Boston-based startup VETTA is about to solve all your “What the @#$% am I going to wear?!” problems. The mission? To create responsible fashion with five versatile pieces that mix and match to create a month’s worth of outfits.
VETTA is the brainchild of two best friends, Cara Bartlett and Vanesa van Zyl. Bartlett, formerly a buyer for Saks Fifth Avenue and Southie-based Rue La La, first made a two piece dress that could be worn five different ways for her 30th birthday party. Today, their first capsule collection consists of five pieces—two dresses, a blouse, a pair of culottes, and a chic tunic, that vows to create 30 days of easy outfits. With just seven days to go on their kickstarter campaign, they’ve already gained the support of over 375 backers and raised over $59,900.
With “fast-fashion” (think: H&M, Forever 21) growing in popularity, VETTA instead values quality and transparency. Each of their garments are made in New York City and sold directly to the consumer, removing the middle man without sacrificing style or your budget.
What’s next? The fashionable friends hope to release two capsule collections each year, one for spring and summer, another for fall and winter. In the meantime, we’ll be anxiously prepping our closets and our budgets.
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