Resale goes upscale”: Second Time Around shows the Bean how to go green
by Terri Ogan
It was a night of glitz and glam as the upscale consignment store Second Time Around hit the runway on Friday to wrap up Boston Fashion Week. The ever-expanding “green” consignment store showcased their fall fashion trends in their “Thrill of the Hunt” show at The Tent at Boston Fashion Week.
Not only does STA’s 25 stores offer a wide selection of the latest trends in high-end fashion, but they’re dedicated to going green and staying sustainable. This is more than advantageous for Southie’s frugal fashionistas, as the economic crisis worsens and holes burn deeper in shoppers’ wallets. STA’s website states that they are committed to serving all of its customer’s designer needs, while diminishing their retail carbon footprint.
STA’s chic and savvy show included timeless pieces from high-end designers like Chanel, Tracy Reese, Prada, Lanvin and Alice + Olivia. “Thrill of the Hunt,” which was gracefully put together by stylist and former STA employee Marisa Meloski, defines the adventure of shopping secondhand. It’s about knowing where to look for a piece, but never knowing what that piece will be, said Erika Rosenfield, district store manager. Rosenfield has been working for Second Time Around for a little over three years and is currently a store manager at three Boston locations.
“This show is an example of a very polished version of what we’ve finally become,” Rosenfield said. “A consignment store with outstanding high-end pieces.”
“Thrill of the Hunt” drew a crowd of many eager shoppers and loyal customers to see what else STA could shock them with. Held at The Tent next to Boston’s upscale Mandarin Oriental Hotel, an Alexander McQueen look opened the show, revealing one of many “show-stopping” pieces. The Tent, which was a collaborative project between Boston Fashion Week, Boston Magazine, the Mandarin Oriental Hotel, and The Shops at Prudential Center, was the home of a series of runway shows with high-quality production by Party by Design.
So what’s up next for STA? More stores, including a recent opening in New York City, and of course, much more fashion.
“It’s all about having one outstanding piece that makes the whole outfit a show stopper,” Rosenfield said. “That’s what we’re all about and people always recognize it.”
Photography by Susan Ogan