From Razors to Residences: Gillette Unveils Bold Plan to Transform Southie Campus into Waterfront Neighborhood

Big changes are coming to the Gillette campus in Southie! After over a century of making razors along the Fort Point Channel, Gillette has officially filed plans for a major transformation of its 31-acre site—and let’s just say, it’s going to look very different.
The proposal includes 20 new buildings totaling 5.7 million square feet (yes, you read that right), mixing residential units, hotel rooms, office and lab space, plus some retail. Think: future-forward neighborhood vibes, all set around eight acres of parks, plazas, and walkways.
With production lines moving to Andover, the iconic World Shaving Headquarters will be torn down, but Gillette isn’t saying goodbye to Boston entirely—they’re keeping their corporate HQ and R&D in the city.
This big vision was laid out in a “planned development area” filing with the BPDA, and if approved, would basically rewrite the zoning rules for the area and pave the way for more detailed projects to follow. According to Universal Hub, Gillette also hinted they might pass the torch to another developer to carry out the build.
Building heights will be capped—thanks to FAA and neighborhood concerns—with the tallest topping out around 320 feet, though nothing higher than 225 feet near Richards and Necco Streets.
Also, part of the plans? A massive new waterfront park—6.5 acres’ worth—stretching along 1,200 feet of the Fort Point Channel. It’s not just pretty; it’s being designed to help protect against future flooding tied to sea-level rise projections for 2070.
The proposal also includes garages with space for 4,489 cars. Also proposed is a long-term indoor storage for 3,334 bicycles and public bike racks with room for 592 bikes, plus Bluebike stations.
Change is definitely coming to this corner of Southie—stay tuned! You can get the full details here.
This large scale development is just one of many happening in the neighborhood. We have 776 Summer Street, Dorchester Bay City, this one and this one too.
Buckle up, Southie!

Maureen Dahill is the founder of Caught in Media. Once a longtime wardrobe and prop stylist for brands such as Rue La La, TJ Max & Hasbro, she is a devoted lover of vintage clothing, Martini Mondays, Castle Island, AND a 4th generation South Boston native. Mother of three, married to Peter G.
Keep that iconic sign. I always knew I was home coming down the pike from Eastover.