7.5 min readBy Published On: June 29th, 2021Categories: Insiders Guide to the Boston Seaport0 Comments


Making jean-shopping fun, easier and more approachable for women since 2005, this wildly popular Boston boutique remains at The Current, offering an incredible array of premium jeans and tops. Owner Alison Barnard O’Brien, an Inc. magazine “30 Under 30” and one of “Boston’s 25 Most Stylish” as named by The Boston Globe, set the local fashion industry on fire when she opened Injeanius fifteen years ago in the North End. She has since become the region’s authority for all things denim, guiding thousands of loyal customers and fans who continue to look to her and her Injeanius staff for style tips and the latest in jeans trends. This spring at The Current, Injeanius will offer some of Alison’s favorite jeans from sustainable denim companies, such as Citizens of Humanity, AG, Agolde, and MOTHER denim, as well as various tops, t-shirts, sweatshirts, and casual items. The pop-up will continue to offer its Blue Jeans Go Green – customers who bring in a pair of jeans to recycle will receive a special offer in the store. Look for Injeanius’ Mother’s Day collaboration with the locally owned Candy Dish, offering chocolate covered strawberries and gift packages. Visit  www.injeanius.com and follow @injeaniusboston on Instagram and @injeanius on Facebook to learn more.

Myoli Bay

Myoli Bay opens its first ever brick and mortar store at The Current. This locally based, sustainable clothing brand is named after its Boston founders, Joey Santullo and Blake Alessandroni’s favorite spot on earth, a beach destination just a few hours outside of Cape Town, South Africa. Each of its bold, brightly colored trunks is made from 12 recycled plastic bottles which are broken into plastic chips, melted down, and spun into yarn. Removing the infamous, itchy, sand-trapping liner that has caused many a beachgoer irritation, Myoli Bay adds in a stretchy spandex liner for perfect comfort. Myoli Bay will launch its first children’s clothing line at The Current, carrying trunks ready to match Dad just in time for Father’s Day. Additional in-store offerings will include hats, tees, and gaiters, alongside products from other local small business friends, including Darwin, Sōp, Grey Lady Candle, and more. Further protecting our planet and raising awareness for plastic pollution, 15% of all Myoli Bay profits are dedicated to ocean and beach clean-ups. Visit www.myolibay.com and follow @myolibay to learn more.

Love Child

Love Child is what happens when a beverage industry expert, Crystal Mills, and a floral design artist, Colleen Dunleavy, join forces. As co-owners and best friends, they created a retail space in South Boston that also serves as a backdrop for workshops and beautifully curated, intimate experiences.
Their pop-up at The Current will be filled with both fresh and dried florals in ready-made arrangements. Encouraging a green approach to floral design, Love Child offers a Bring Your Own Vase Program whereby customers can drop their own vase off at the store and pick up a floral arrangement at a later date. Vases can be entirely customized via a Love Child survey that ascertains floral and color palette preferences. Love Child also features a variety of cocktail making supplies to enhance the home imbibing experience, ranging from mixers, vintage glassware, bitters, garnishes, and more. A number of these products are from New England small businesses and female makers. Look for the Seaport specialty, Picnics on the Port, a carry-out kit that uniquely pairs a craft non-alcoholic beverage set with fresh florals and a snack board. Love Child will safely host monthly events in-store; these lighthearted and creative experiences allow people to safely connect and learn. Integrating next generation QR technology, Love Child uses Flowcode in its exterior design experience so that passersby can scan to the Love Child Flowpage to explore event happenings, virtual experiences, and online shopping. By evening, the Flowcode experience offers the community a playlist curated by local DJ, Ryan Brown. Visit www.lovechild.co and follow @___lovechild___ to learn more.


An Instagram sensation and celebrity magnet in New York City, Studs pops up at The Current as a décor driven, fun, and experiential destination for ear piercing and earring shopping. The pop-up features a high-design installation for selfies, two ear-piercing rooms, and a wide assortment of affordable, trend-driven hoops, huggies, studs, and dangles for all kinds of earscaping needs. Studs ear piercing is stress-free with safe, clean, curated needle piercings done by professionals. Ear piercing is by appointment only via studs.com; guests must be 18 years or older, or between 8 and 18 years old with a legal guardian present. Visit www.studs.com and follow @studs to learn more.

Booty by Brabants

Boston-based Booty by Brabants is geared up to make a fifth return to the Seaport District this spring with its most impressive and captivating pop-up experience yet. This is the first time that the female-owned athleisure brand is taking over two homes side-by-side at The Current, where founder and CEO Kelly Brabants promises an inviting, swanky 80’s Brazilian beach vibe paired with premium service, a continued emphasis in health and safety and access to the newest and hottest inventory that the brand has to offer.  The Booty by Brabants clothing line is community-driven and unites women of all shapes, sizes, and ages by removing unnecessary numbers from the shopping experience – because numbers should never define us. BBB’s durable, made in Brazil leggings and collection of athleisure are designed to flatter all body types while promoting comfort and confidence from the inside out. For more information or to shop online, visit www.bootybybrabants.com or join the BBB community on Instagram: @bootybybrabants and @bbbfampage


If your skin is feeling a little blue after the long winter – or if you are – stop by Bluemercury to pamper yourself with one of their famous oxygen facials, or just browse their extensive collection of beauty and skincare products. 105 Seaport Blvd. 


Bonobos caters to the stylish men of the neighborhood. As one of Bonobos’ “Guideshop” locations, customers are treated to personal experiences with a Guide who will walk him through the product and help find the perfect style and fit. 54 Seaport Blvd.

For Now

As both a retail store and a pop-up collective, For Now hosts a rotating selection of local and regional artisans, craftsman, and clothing designers, providing them with a brick and mortar space to showcase their wares. 68 Seaport Blvd.

L.L. Bean

This location  is the iconic New England brand’s first urban location. It features everything you’ve come to love from L. L. Bean, from staples like fleece pullovers and outdoor gear to a “Lace Bar” for customizing your Bean Boots. 56 Seaport Blvd.


With Equinox and CorePower Yoga within a stone’s throw of the store, not to mention the Harbor Walk, pop in to lululemon for everything you could need to get your sweat on. 62 Seaport Blvd.


Away. Designing thoughtful standards for modern travel. Away started with luggage, designed with features that solve real travel problems—for life.


Everlane is a direct-to-consumer retailer known for its deep-rooted commitments to ethical manufacturing, radically transparent pricing, and sustainability.


Shop the newest selection of footwear and apparel, from casual Classics to specialty fitness products at this Drydock location!  Reebok has moved its corporate headquarters to 25 Drydock Avenue in the Seaport District complete with in-house fitness center and this new retail showroom!  Check it out!


Filson stands for the highest quality and most durable apparel and accessories available, made in the USA.

Helly Hansen

Helly Hansen gear is worn and trusted by professionals on oceans, mountains, and worksites. As the #1 apparel brand for Ski Professionals, you’ll find HH at more than 200 ski resorts and guiding operations around the world, and worn by more than 55,000 ski professionals.


Founded in Sweden over 50 years ago, Fjällräven outdoor store makes functional and durable outdoor gear for every need including hiking and camping.


History says fine jewelry is for occasions, but Mejuri says fine jewelry for every day. Mejuri says goodbye to the traditional markups and offers new, limited-edition drops every Monday of the year direct to consumers. Handcrafted like the olden days by top jewelers, but designed for the golden days ahead.

Mr. Sid

Mr. Sid is known for its luxury brands, personal service, and impeccable quality. And who wouldn’t want to enjoy a free libation at their bourbon bar while you’re browsing for some new duds? 49 Northern Avenue.


Custom clothing for the modern man. Indochino is innovating the way men dress in Boston Seaport.

Warby Parker

If you’re in the market for some cool specs or shades that don’t clean out your checking account, head to the uber trendy Warby Parker. This popular eyewear spot provides on-site eye exams, fittings, and a vast array of frames to choose from. Bonus: for every pair of glasses sold, Warby Parker gives a pair to someone who needs them.

For more shopping in Southie visit here!  

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