The Superette
If you haven’t checked out The Superette yet, it’s worth a visit. Located in the Seaport, this open-air shopping destination is designed like a modern courtyard with a mix of retail, food, and experiences all in one spot. It’s an easy place to spend an afternoon—whether you’re shopping, grabbing a bite, or just walking around.
Here’s a simple breakdown of what you’ll find:
Clothing and Fashion
The Superette has a strong lineup of clothing shops, from everyday basics to more elevated pieces.
You’ll find brands like Alo for activewear, rag & bone for denim and staples, Sézane for classic French-inspired style, and Todd Snyder for menswear. There’s also STAUD for trend-forward pieces, Faherty for laid-back essentials, and Levi’s for all things denim.
Accessories and Beauty
If you’re looking for gifts or something extra, there are a few standout spots.
Le Labo offers custom fragrances, Oliver Peoples has designer sunglasses and eyewear, Brilliant Earth focuses on fine jewelry, and Little Words Project features personalized bracelets.
Home and Lifestyle
There are also shops that mix clothing with home goods and gifts.
Anthropologie is a go-to for a little bit of everything, and there are often rotating pop-ups featuring local brands and small businesses.
More Places to Shop in Seaport:
Bluemercury
If your skin is feeling a little blue after the long winter – or if you are – stop by Bluemercury to pamper yourself with one of their famous oxygen facials, or just browse their extensive collection of beauty and skincare products. 105 Seaport Blvd.
Bonobos
Bonobos caters to the stylish men of the neighborhood. As one of Bonobos’ “Guideshop” locations, customers are treated to personal experiences with a Guide who will walk him through the product and help find the perfect style and fit. 54 Seaport Blvd.
L.L. Bean
This location is the iconic New England brand’s first urban location. It features everything you’ve come to love from L. L. Bean, from staples like fleece pullovers and outdoor gear to a “Lace Bar” for customizing your Bean Boots. 56 Seaport Blvd.
Lululemon
With Equinox and CorePower Yoga within a stone’s throw of the store, not to mention the Harbor Walk, pop in to lululemon for everything you could need to get your sweat on. 62 Seaport Blvd.
Away.
Away. Designing thoughtful standards for modern travel. Away started with luggage, designed with features that solve real travel problems—for life.
Everlane
Everlane is a direct-to-consumer retailer known for its deep-rooted commitments to ethical manufacturing, radically transparent pricing, and sustainability.
Filson
Filson stands for the highest quality and most durable apparel and accessories available, made in the USA.
Helly Hansen
Helly Hansen gear is worn and trusted by professionals on oceans, mountains, and worksites. As the #1 apparel brand for Ski Professionals, you’ll find HH at more than 200 ski resorts and guiding operations around the world, and worn by more than 55,000 ski professionals.
Fjällräven
Founded in Sweden over 50 years ago, Fjällräven outdoor store makes functional and durable outdoor gear for every need including hiking and camping.
Mejuri
History says fine jewelry is for occasions, but Mejuri says fine jewelry for every day. Mejuri says goodbye to the traditional markups and offers new, limited-edition drops every Monday of the year direct to consumers. Handcrafted like the olden days by top jewelers, but designed for the golden days ahead.
Mr. Sid
Mr. Sid is known for its luxury brands, personal service, and impeccable quality. And who wouldn’t want to enjoy a free libation at their bourbon bar while you’re browsing for some new duds? 49 Northern Avenue.
Indochino
Custom clothing for the modern man. Indochino is innovating the way men dress in Boston Seaport.
Warby Parker
If you’re in the market for some cool specs or shades that don’t clean out your checking account, head to the uber trendy Warby Parker. This popular eyewear spot provides on-site eye exams, fittings, and a vast array of frames to choose from. Bonus: for every pair of glasses sold, Warby Parker gives a pair to someone who needs them.
The Current
Get ready to shop! From fashion to nails to jewelry and coffee, shop these female-owned brands at this rotating popup! The Current is located at 100 Seaport Boulevard, adjacent to Seaport Common. www.atthecurrent.com

Maureen Dahill is the founder of Caught in Media. Once a longtime wardrobe and prop stylist for brands such as Rue La La, TJ Max & Hasbro, she is a devoted lover of vintage clothing, Martini Mondays, Castle Island, AND a 4th generation South Boston native. Mother of three, married to Peter G.



At Al Ajavid, we recognize the value of the ideal fit and provide our clients with excellent tailoring services that are suitable for men