0.7 min readBy Published On: December 8th, 2016Categories: News4 Comments on Reebok is coming to Southie

Everybody is moving to Southie*!  We’ve got America’s Test Kitchen, General Electric, Gronk and now Reebok.  On Wednesday, it was announced that Reebok will move its global headquarters to 25 Drydock Avenue.

Reebok – owned by Adidas – will move into a 220,000 square-foot space that will accommodate 700 employees.  The facility will also include a 30,000 square-foot gym, a mile-long running track (open to the public), a retail store and a cafe.  You can also checkout the Makers Lab where you can checkout the latest and greatest footwear and apparel.   Welcome to the neighborhood, Reebok! 

*Before everyone gets their panties in a bunch and start making comments, the Seaport District and Fort Point are South Boston.  And to quote my partner in crime at CIS, Heather Foley, “If it’s not South Boston then why does our resident sticker work there?”  Good point, Heather.  Good point.


  1. Ed December 8, 2016 at 5:14 pm - Reply

    From the City of Boston Climate Change Report……….(https://www.boston.gov/sites/default/files/20161207_climate_ready_boston_digital2.pdf) Page 338

    South Boston is a peninsula located to the
    southeast of Downtown Boston, bounded by
    Fort Point Channel and Dorchester Bay. The
    community includes the South Boston Waterfront
    to the north, also referred to as the Seaport or the
    Innovation District, and the Fort Point Channel
    Landmark District and a historic residential
    district to the south.

  2. Typical Millennial December 8, 2016 at 6:58 pm - Reply

    And here comes 700 new people to drive Southie’s housing market further into the stratosphere!

    • Steve December 8, 2016 at 11:22 pm - Reply

      All aboard the money train for Southie owners! Chugga chugga toot toot!!!

  3. Caryn December 9, 2016 at 2:05 am - Reply

    Puma was once there in the design center. Interesting twist

Leave A Comment