The Monet Effect – Spreading Love and Hometown Pride
The print on the baby’s romper looks like floral from afar…but upon a closer look it’s actually images from Boston that we know and love. Think sailboats, lobsters, shamrocks, ducklings, and even the MBTA!
Joy Street Kids, a Boston-based children’s clothing startup company, offers understated, cozy, apparel for babies and toddler including onesies, pj’s and more!
Founder (and Southie resident) Eliza Ferrel came up with the idea when she was looking to buy a friend a Boston specific baby gift. She was looking for something classic and all she could find was sports team onesies. As a casual artist she started to sketch all of the details she found captured the essence of Boston!
“Hometown pride is so important particularly in times like these, it brings communities together and reminds us of what we love about our homes and what makes them unique,” said Ferrel.
Named Joy Street Kids after the street where Ferrel had her first apartment in Boston, the goal is to share the joy of Joy Street Kids beyond Boston with custom drawn prints of cities and towns across the country and beyond. Keep an eye out for new city prints coming this fall.
All product is produced by a small female run factory in Peru with 100% Pima Cotton and water based prints.
You can shop them online or find them at Mulberry Road on Newbury Street. Make sure to follow Joy Street Kids on Instagram.