1.5 min readBy Published On: May 22nd, 2014Categories: Features0 Comments on The Angelina Effect and Bright Pink

Written by Kelley Jones

Bright Pink is pleased to announce the launch of The Angelina Effect: One Year Later – a public awareness campaign to encourage women nationwide to turn the awareness created by Angelina Jolie last year into life-saving action today!  

One year ago, Angelina Jolie revealed her medical choice to undergo genetic testing and a risk-reducing mastectomy. Bright Pink was called upon as women’s health experts by national media from USA Today to MSNBC. Studies are showing that while Americans were aware of Angelina Jolie’s story, they still haven’t found it applies to them. Less than 10% felt motivated to act, 5.8% talked with relatives about their family history, and 2% talked to a doctor.

We know there are things young women can and should be doing today to be proactive with their breast and ovarian health. So, one year later, Bright Pink is empowering young women everywhere to turn that awareness into action. Our goal is to get 20,000 women to assess their risk this month using our interactive digital Assess Your Risk tool. We need your help! Visit www.AssessYourRIsk.org and complete the online assessment. Please share this life-saving tool with the women you love on social media using #AssessYourRisk and @BeBrightPink on Twitter/Instagram and Bright Pink on Facebook.

Boston Bright Pink is holding a meet and greet on June 11th at Granary Tavern (170 Milk Street) at 6:30pm.  Please join us to learn more about Bright Pink’s life-saving work and and how you can get involved! RSVP to [email protected]

Kelley is the Boston Bright Pink Support Ambassador. Seven years ago Kelley tested positive for the BRCA1 gene mutation. She can be reached at [email protected]