The Unofficial Car of Southie: Jeep Wrangler
We’ve come a long way since the family station wagon of the 70’s + 80’s
Looks like the Jeep Wrangler is THE car to own in South Boston. (We have two on our block in City Point.) This video of not one, not two but FIVE Jeeps parked neatly in a row on Old Harbor Street was captured by Only In Bos via Joe Colbert!Â
So what does this say about the residents of the neighborhood? Well, it says it’s young and fun-loving which judging by the lines on the weekend on East and West Broadway, it’s an accurate description of our current demographic.
This is not your father’s South Boston. Maybe white Jeeps are cheugy?Â

Guide to Halloween in the Neighborhood 2026
Elliott Physical Therapy now offers Hawkin Dynamic Force Plates to Track Strength and Recovery
Become an Ollie Holiday Helper and Bring Some Holiday Joy to South Boston Families