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It’s all South Boston – Broadway Village

Has Southie gone completley bonkers? – Update*

Last year, The Boston Herald reported on a push for a name change to the Broadway Station area of South Boston.  “Broadway Village” was the answer to a question posed by a billboard that sat on top of the now demolished Quiet Man Pub building.  The billboard read, “This corner needs a name” and then an email address that you could send suggestions to.  That sign was put up by Broadway Village Real Estate and according to them – Broadway Village was just one of the creative suggestions they received.  Hmmm….

Broadway Village was also chosen in an online poll with 50% of the 200 people voting in favor of it.   So now what?  Like that, It just becomes Broadway Village? Everyone knows you can’t just give yourself a nickname.  It should happen organically.  Well, we guess it stuck – it has come to our attention that Broadway Village Real Estate is selling and renting real estate in the neighborhood of Broadway Village.

Triple O’s – the seedy bar where notorious gangster Whitey Bulger was a fixture –  is long gone from this area.  Whitey is now spending the rest of his life in prison and across the street from Whitey’s infamous shake-down joint, is a brand-new Starbucks.  The old reference name of this neighborhood, the Lower End – has been replaced too many times to count – the West End, The West Side, City Side and now Broadway Village.  This is a symbol of a new era for South Boston – the gentrified one -with multi-million dollars condos, yoga and cycle studios, trendy restaurants and now a potential new name. But underneath all the shiny-new buildings and inflated real estate prices is the grit and heart of our working class town – the heart that made South Boston appealing in the first place. 

We don’t need a marketing gimmick to sell more over-priced real estate.  First there was the Seaport District, then the Innovation District, and now Broadway Village.  Honestly, everybody just relax.   It’s South Boston – near Broadway Station – it’s a simple as that.  If it’s good enough for generations before, shouldn’t it be good enough for us?  


*Correction: CIS initially stated that the subject of “Broadway Villlage” was voted on at a recent West Broadway Neighborhood Association meeting.  We were erroneous in that fact and apoloized to the WBNA  for any undue stress it may have caused. 

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About the Author

Maureen Dahill

Maureen Dahill is the editor of Caught in Southie and a lifelong resident of South Boston sometimes mistaken for a yuppie. Co-host of Caught Up, storyteller, lover of red wine and binge watching TV series. Mrs. Peter G. Follow her @MaureenCaught.


  1. Sarah Wenig says

    On Saturday, at Mayor Walsh’s BPL Arts Hearing,  a ‘developer’/supporter of the arts’, called for the rebranding of East Boston.  Can you believe it? 



  2. Sarah Wenig says

    At the Arts Hearing on Saturday at the Copley BPL, a woman who introduced herself as a ‘Developer’ in East Boston suggested the neighborhood be rebranded.  I nearly choked.


  3. Kelley says

    South Boston still going be Southie and broadway station going to stay has broadway station not this bullshit broadway village , how about us locals , we all know , so why change it !! This is not the country people .
  4. Kevin Conroy says

    It seems tha t most of these people favoring renaming everything have been here since lunchtime.  They wish to change anything that doesn’t fit with whatever it is that they fancy.  Then they move.

  5. Cara says

    So in all reality this is really the block between A and dorchester. I don’t think that any of these people really understand how small of an area it is to be renaming. This is almost as silly as Bay village in the back bay, its like 5 blocks! even as a new comer (lived here almost 5 years now) I think its dumb. I wish contractors would build some new single families so that we could bring families with kids back to Southie and quit with these high rise condos. 

  6. Kerry says

    I am not categorically against rebranding, but the developers need to be rebranded. “Develop” sounds too innocuous,too innocent, suggesting something amost noble being done in this neighborhood. Let’s call the developers money grubbers and let’s call the area West Broadway. That always worked just fine for me, has this nice accuracy thing going for it, and sounds lovely. West Broadway was my T-stop and my neighborhood, and it’s not the developers that made it a great place to live.

  7. Beverly Blakeslee Jacobs says

     lived in Southie when it was  Southie it is changing lets just hold  to our GREAT memorize

  8. Anonymous says

    South Boston is a very historic city cherished by locals. We lived through alot. Now that the newcomers have discovered our gem they want to rename it. South Boston is God’s country, southern Boston by the sea! Leave it alone!!!
  9. Adam O says

    They should call it Cluster F*&k Corner. It’s only fitting for that nightmare. Stephi’s In Southie give me a break.
  10. Dappa dan says

    So they needed to name it so people will know where to go?aparently the big red broadway sign ,letter and number streets are too hard to find?,it’s called the lower end because it’s the lower end part of southie,not cause of whitey or it’s economic status..gonna move to move to somewhere and rename it.make that towns rules to my satisfaction .dont care about how things r done there so what I say goes.the day of the midget is upon us
  11. South Boston says

    We live in South Boston. Maybe the real reason people are trying to change the name is because new comers have been led to believe they are living in the Seaport and this is misrepresentation.

    It takes a village to live in such a wonderful community and we are one!

  12. Bo. says

    Lets get it straight, it’s called Big Broadway…or that particular area, The Lower End.

    These people moving in are only seeing $$$ here in Southie….this is why this neighborhood is losing it’s community feel. Everyone’s out for themselves,

  13. Anonymous says

    Sorry locals. You are now outnumbered 2-1. We will change things as we see fit. It is not your neighborhood anymore!!!!

  14. David says

    Boy would this conveniently go well with her Real Estate Agency. Goddamn Village name in the middle of the bustling city area. What’s wrong with West Broadway?

  15. Gil says

    If your snarky comment is any indication of the new breed of Southie denizens, perhaps the Lower End should be re-branded “Doucheville”.
  16. Anonymous says

    I am not a lifelong resident and only moved to the neighborhood 4 years ago, but still I moved here because of the "grit and heart" and i feel like that is being washed out by a bunch of whiney soccer moms and yuppies that cant bear the site of something old. I love my neighborhood and i dont want to see it change anymore i moved here to live with real people.

  17. ROONEY says

    Lived in Southie 50 years i have always known it as West Broadway being from the Lower End I think City Point called it Big Broadway.


  18. Rooney says

    It's not our neighborhood anymore???? Really??? So even if  I have lived here for fifty years not my neighborhood…..hmmmm where is my neighborhood then!!

  19. Anonymous says

    Next Andrew Square will be renamed Washington Village. That was it's name before it was called Andrew.

  20. Janet Lydon says

    It will always be South Boston, were do you think this is Beacon Hill, it should be left alone for those of us that were brought up in Southie all of it will always be called Southie.