Has Southie gone completley bonkers? – Update*
Last year, The Boston Herald reported on a push for a name change to the Broadway Station area of South Boston. “Broadway Village” was the answer to a question posed by a billboard that sat on top of the now-demolished Quiet Man Pub building. The billboard read, “This corner needs a name,” and then an email address to which you could send suggestions. Broadway Village Real Estate put up that sign, and according to them – “Broadway Village” was just one of the creative suggestions they received. Hmmm….
Broadway Village was also chosen in an online poll, with 50% of the 200 people voting in favor of it. So now what? Like that, It just becomes Broadway Village? Everyone knows you can’t just give yourself a nickname. It should happen organically. Well, we guess it stuck – it has come to our attention that Broadway Village Real Estate is selling and renting real estate in the neighborhood of Broadway Village.
Triple O’s – the seedy bar where notorious gangster Whitey Bulger was a fixture – is long gone from this area. Whitey is now spending the rest of his life in prison, and across the street from Whitey’s infamous shake-down joint is a brand-new Starbucks. The old reference name of this neighborhood, the Lower End – has been replaced too many times to count – the West End, The West Side, City Side and now Broadway Village. This is a symbol of a new era for South Boston – the gentrified one -with multi-million dollar condos, yoga and cycle studios, trendy restaurants, and now a potential new name. But underneath all the shiny-new buildings and inflated real estate prices is the grit and heart of our working-class town – the heart that made South Boston appealing in the first place.
We don’t need a marketing gimmick to sell more overpriced real estate. First, there was the Seaport District, then the Innovation District, and now Broadway Village. Honestly, everybody relax. It’s South Boston – near Broadway Station – it’s as simple as that. If it’s good enough for generations before, shouldn’t it be good enough for us?
*Correction: CIS initially stated that the “Broadway Village” subject was voted on at a recent West Broadway Neighborhood Association meeting. We were erroneous in that fact and apologized to the WBNA for any undue stress it may have caused.