Has Southie gone completley bonkers? – Update*
Last year, The Boston Herald reported on a push for a name change to the Broadway Station area of South Boston. “Broadway Village” was the answer to a question posed by a billboard that sat on top of the now demolished Quiet Man Pub building. The billboard read, “This corner needs a name” and then an email address that you could send suggestions to. That sign was put up by Broadway Village Real Estate and according to them – Broadway Village was just one of the creative suggestions they received. Hmmm….
Broadway Village was also chosen in an online poll with 50% of the 200 people voting in favor of it. So now what? Like that, It just becomes Broadway Village? Everyone knows you can’t just give yourself a nickname. It should happen organically. Well, we guess it stuck – it has come to our attention that Broadway Village Real Estate is selling and renting real estate in the neighborhood of Broadway Village. http://www.broadwayvillagerealestate.com
Triple O’s – the seedy bar where notorious gangster Whitey Bulger was a fixture – is long gone from this area. Whitey is now spending the rest of his life in prison and across the street from Whitey’s infamous shake-down joint, is a brand-new Starbucks. The old reference name of this neighborhood, the Lower End – has been replaced too many times to count – the West End, The West Side, City Side and now Broadway Village. This is a symbol of a new era for South Boston – the gentrified one -with multi-million dollars condos, yoga and cycle studios, trendy restaurants and now a potential new name. But underneath all the shiny-new buildings and inflated real estate prices is the grit and heart of our working class town – the heart that made South Boston appealing in the first place.
We don’t need a marketing gimmick to sell more over-priced real estate. First there was the Seaport District, then the Innovation District, and now Broadway Village. Honestly, everybody just relax. It’s South Boston – near Broadway Station – it’s a simple as that. If it’s good enough for generations before, shouldn’t it be good enough for us?
*Correction: CIS initially stated that the subject of “Broadway Villlage” was voted on at a recent West Broadway Neighborhood Association meeting. We were erroneous in that fact and apoloized to the WBNA for any undue stress it may have caused.