– January 31, 2024
– Boston Seaport by WS
is excited to announce the 14th edition of the iconic retail incubator, The Current
. This season’s lineup will showcase a dynamic mix of several new and returning businesses in apparel, beauty, and delicious sweets, each bringing unique experiences and products to Boston’s vibrant waterfront. With this latest iteration, The Current continues its tradition of introducing fun and unique brands, enhancing the new-and-next ethos in the neighborhood.
New to The Current are Revolve Consignment, a Massachusetts-based, family and women-owned business specializing in high-end resale fashion. With an emphasis on making luxury fashion accessible, Revolve offers an exquisite selection of designer goods with an evolving inventory to ensure a fresh and exciting assortment of looks with each visit. Woman-owned Serenity Beauty also joins the lineup with pampering and rejuvenating experiences, providing brow shaping and tinting services as well as specialized skincare. The Half Cookie, a local bakery, brings a special twist to cookie flavors with its hand-rolled, small-batch approach, guaranteeing a unique and indulgent treat for every customer. Mass Hole Donuts from Somerville presents an exciting concept with its gourmet donut holes. Using the ‘filet’ of the donut, it offers customers the chance to indulge in a variety of flavors with a weekly changing menu celebrating Massachusetts culture with every bite. The Point Clothing Lounge steps into the scene, focusing on creating an environment specifically catered to luxury, quality, and comfort. It offers a curated variety of men’s clothing, featuring brands like Oliver Cabell and Barbour, along with shoes, accessories, watches, and top-tier skincare. PAQU Native Clothing introduces a sustainable approach to apparel with its high quality alpaca garments, exemplifying exquisite craftsmanship and a commitment to ethical practices and environmental stewardship while supporting indigenous towns of Ecuador.
The season also sees the return of favorites Olfactory, known for its custom fragrance experiences, and Baked By Melissa, celebrated for its delightful bite-sized sweets.
Carina Donoso, Vice President of Retail Experience & Incubation at WS Development, shares, “We are excited to introduce a variety of exceptional local businesses in our 14th iteration at The Current. These brands, deeply rooted in their own communities, are poised to become integral parts of the Seaport experience. Our new lineup includes the neighborhood’s first high-end consignment store, along with an enticing selection of sweet treats, offering perfect opportunities for indulgence or thoughtful gifting. As these brands make their debut in the neighborhood, we anticipate they will quickly become favorites among shoppers.”
On February 1, the opening day of The Current, Boston Seaport is giving away $10 gift cards to the first ten purchasers at each pop-up.
The Current will be open from February 1 to April 15, 2024. Operating hours are Monday to Saturday from 11am to 7pm and Sunday from 12pm to 6pm. It will be closed on public holidays. For more information, please visit www.atthecurrent.com and follow @atthecurrent and @seaportbos on social media.
About Boston Seaport
Culture, industry and community converge making Boston’s Seaport district a dynamic and vibrant area that has quickly emerged as one of the most exciting neighborhoods and destinations in the country. Seaport is currently Boston’s single largest development project. WS Development is transforming 33 acres of waterfront land with a carefully selected mix of residential, hotel, office, retail, entertainment, civic and cultural uses, and public open space across the district. Combining the best of historic and modern-day Boston, Seaport is the destination for fashion, culture, arts, dining and entertainment, and technology and life sciences, expanding Boston’s position as one of the top cities in the world for innovation, science, and quality of life. For more information visit www.boston seaport.xyz, follow Boston Seaport on Facebook, and @SeaportBos on Instagram and Twitter.
About WS Development
Massachusetts-based WS Development is a mixed-use developer with a singular mission: creating places people want to be. With an approach that values art, science, innovation and, above all else, people, WS strives to engage each community it serves with best-in-class experiences, designed with our customers, tenants and partners in mind. Established in 1990, WS is one of few vertically-integrated real estate companies that conceptualizes, owns, operates and leases more than 100 properties that range from cutting-edge urban spaces to lifestyle and community centers. With over 22 million square feet of existing space and an additional nine million square feet under development, it is one of the largest privately-owned development firms in the country. For more information, visit www.wsdevelopment.com, call (617) 232-8900 or follow WS Development on LinkedIn