Boston, MA – October 16, 2023 – Following the success of its pop-up at Boston Seaport’s iconic retail incubator, The Current, Brave Daughters, the bespoke forever jewelry brand, has a new home in the neighborhood. On October 25th, Brave Daughters will open the doors of its permanent storefront, located at Seaport’s retail and dining destination, The Superette.
Brave Daughters was formed in 2018 from a desire to do jewelry differently. This woman-owned business prioritizes personal connection and sustainability to create a unique in-store experience that allows shoppers to design permanent keepsake pieces that last forever. Purveyors of fine jewelry that is made to live in, Brave Daughters encourages shoppers to reimagine their everyday jewelry as an opportunity to “Wear Your Magic” and tell their own unique story.
Brave Daughters’ new jewelry studio at The Superette will offer everything that shoppers love about its pop-up but in a larger space to better design the perfect bracelets, necklaces, rings, and more. The store will showcase the brand’s ever-evolving chains, charms, and gems in its Forever jewelry collection, all designed in house by Brave Daughters’ team. Each piece of Forever jewelry is custom fit and designed in collaboration with the shopper to create a piece that is truly one-of-a-kind. It is welded onto the body and is a clasp-less, painless, and meaningful way to celebrate special occasions, whether it be a milestone, achievement, bond, or simply time best spent with friends and loved ones. All Forever jewelry is meant to evolve with the ability to add charms and gems to existing pieces over time. Brave Daughters will also feature a curated collection of heirlooms, estate jewelry, and small batch designers.
In celebration of its new Seaport store, Brave Daughters will host a special opening event on November 17th. From 7pm to 10pm, guests can shop Brave Daughters’ Forever collection and more while enjoying complimentary sips and bites, and nail designs by art-forward luxury beauty brand Frosted Tips. Guests can RSVP for the opening party here.
“We have so much love for Boston. This city welcomed us at The Current with open arms for four amazing pop-up seasons and we are thrilled to bring you our unique jewelry vision, permanently. We couldn’t be more honored to call The Superette our new Forever home. Get ready to have some fun, Seaport!” says Erin Myles Founder/CEO of Brave Daughters.
“Having been a returning pop-up at The Current for four seasons, Brave Daughters has become an integral part of our retail family. We’re so proud to be able to support the brand through its pop-up and now see its success lead to a permanent home. It is truly a wonderful and very welcome addition to our growing mix of innovative brands at The Superette,” says Ariel Foxman, Vice President, Brand & Experience, Boston Seaport by WS Development.
Brave Daughter is located at The Superette (70 Pier 4 Blvd., Suite 420, Boston, MA 02210). It will be open 11am – 7pm on Monday through Saturday and 12pm – 6pm on Sunday. For more information on Brave Daughters, visit www.bravedaughterspvd.com and follow @bravedaughterspvd on Instagram.
About Brave Daughters
Brave Daughters was formed in 2018 from a desire to do jewelry differently. We are a women-run women-led business that flips the script on the traditional retail model by focusing on connection, collaboration, celebration and conscious consumerism. Our unique in-store experience allows our clients to create custom permanent jewelry that lasts forever, a perfect way to celebrate a special occasion or just a “treat yo self” moment. We encourage our clients to reimagine their everyday jewelry as an opportunity to “Wear Your Magic” and tell your story.
About Boston Seaport
Culture, industry and community converge making Boston’s Seaport district a dynamic and vibrant area that has quickly emerged as one of the most exciting neighborhoods and destinations in the country. Seaport is currently Boston’s single largest development project. WS Development is transforming 33 acres of waterfront land with a carefully selected mix of residential, hotel, office, retail, entertainment, civic and cultural uses, and public open space across the district. Combining the best of historic and modern-day Boston, Seaport is the destination for fashion, culture, arts, dining and entertainment, and technology and life sciences, expanding Boston’s position as one of the top cities in the world for innovation, science, and quality of life. For more information visit www.bostonseaport.xyz, follow Boston Seaport on Facebook, and @SeaportBos on Instagram and Twitter.
About WS Development
Massachusetts-based WS Development is a mixed-use developer with a singular mission: creating places people want to be. With an approach that values art, science, innovation and, above all else, people, WS strives to engage each community it serves with best-in-class experiences, designed with our customers, tenants and partners in mind. Established in 1990, WS is one of few vertically-integrated real estate companies that conceptualizes, owns, operates and leases more than 100 properties that range from cutting-edge urban spaces to lifestyle and community centers. With over 22 million square feet of existing space and an additional nine million square feet under development, it is one of the largest privately-owned development firms in the country. For more information, visit www.wsdevelopment.com, call 617.232.8900 or follow WS Development on LinkedIn.