2.5 min readBy Published On: August 10th, 2021Categories: Lifestyle0 Comments on Grace Loves Lace Showroom now open in the neighborhood!

The designer behind the “World’s Most-Pinned Wedding Dress” has opened a new showroom in Fort Point! See press release below!

BOSTON (August 9, 2021): Grace Loves Lace, the designer behind the “World’s Most-Pinned Wedding Dress”, unveils its newest US showroom in Boston’s Fort Point neighborhood. Located in a historic brick building at 25 Thomson Place, Grace Loves Lace’s newest showroom is situated in a beautiful space where old meets new.

The Australian bridal brand has gained a cult following worldwide for its beautifully designed, comfortable, and accessibly-priced gowns, hand-made at their atelier in the beachside town of Burleigh Heads, Gold Coast.

Founder and Creative Director, Megan Ziems, said the brand’s Boston move was driven by overwhelming customer demand. “Grace Loves Lace has a modern, chic, and exquisite aesthetic that will really resonate with Bostonians,” said Ziems. “The launch of our tenth US showroom in Fort Point  makes our award-winning showroom experience accessible to more American women than ever before.”

The Boston opening marks the brand’s fifteenth showroom globally, joining other US locations in Los Angeles, San Diego, Chicago, New York, Dallas, Denver, Seattle, Miami, and Phoenix.  The direct-to-consumer start-up rose to bridal industry stardom after one of its gowns was pinned more than 2.5  million times. It has since focused on a US expansion to give brides the chance to try on their dream gown in a Grace Loves Lace showroom and enjoy the brand’s award-winning service experience.
“In many ways, it’s all about creating a truly Australian vibe – laid-back living at its finest, which we know Boston loves. Appointments at Grace Loves Lace are complimentary, we encourage lots of photos and allow our guests to try on multiple gowns,  all while enjoying the experience with loved ones. Our appointments are personalized, comfortable, and stress-free,  which is what truly sets us apart,” said Ziems.

Located in a historic brick building at 25 Thomson Place, just a few blocks from the Boston Tea Party Ships & Museum, Grace Loves Lace’s latest bridal showroom is a space where something old literally meets something new. The down-to-earth design is warm and inviting, complete with a dramatic high ceiling, stunning bougainvillea, and beautiful natural light.

“It’s very important to us that our guests feel as though they’re arriving ‘home’ and being greeted by an old friend, rather than walking into a traditional bridal boutique.”

Grace Loves Lace Boston is located at 25 Thomson Place,  Suite 102, in Boston’s Fort Point neighborhood. Hours are Sunday through Wednesday 9 AM to 5:30 PM, Thursday 10 AM to 7 PM, Friday 9 AM to 5:30 PM, and Saturday 9 AM to 7 PM.

Visit graceloveslace.com to book an appointment and experience the new Boston showroom. Follow Grace Loves Lace on Instagram at @grace_loves_lace and #GraceLovesLace.

Grace Loves Lace is inspired by the unique bride – a woman of style, substance, and passion. GRACE’s renowned for its effortless,  comfortable, and accessible wedding dresses, hand-crafted and ethically made at its studio on the Gold Coast, Australia.

Photography via Andrea O’Bert

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