2.4 min readBy Published On: September 15th, 2023Categories: Lifestyle0 Comments on 13th Season of The Current featuring Converse by You

Boston, MA – September 12, 2023 – Boston Seaport by WS Development announces the 13th edition of The Current that will feature the “Converse By You” customization experience by Boston based iconic footwear brand, Converse. Taking place across two of the nine pop-up shops at The Current, this highly-anticipated activation promises an immersive journey into self-expression, design, and creativity, allowing guests to create unique designs on Converse products. The “Converse By You” experience at The Current will offer visitors a chance to explore and personalize an array of classic and modern Converse sneaker silhouettes.  In addition to sneakers, a curated selection of apparel will be available for customization, allowing guests to express themselves from head to toe. For those short on time, the assortment of ready to buy styles will be available without customizing as well.

Collaborating with local artists, Converse will feature exclusive Boston-focused artwork that pays homage to the history, diversity, and vibrant spirit of its hometown. At the heart of the customization journey is the opportunity to select from a multitude of embellishments, such as laces, charms, patches, and more. Furthermore, Converse will host various local artists at the pop-up throughout the season. Converse creatives will be on hand to guide and assist guests in bringing their design visions to life. Each personalized piece will serve as a unique work of art, a testament to the individual’s creativity.

“We are proud to embrace our Boston heritage in the heart of the city that has served as the canvas for our iconic brands,” said Carina Donoso, VP of Retail Experience & Incubation. “The pop-up is not just about personalization; it’s a chance for individuals to embrace self-expression, ignite their creativity, and celebrates our city through design. We welcome all to partake in this one-of-a-kind shopping experience, crafting something that authentically reflects their unique identity. Furthermore, alongside Converse, we are excited to feature Boston-based brands in this season’s collection, including  Sh*t That I KnitLittle Cocoa Bean, and 1987.”

Additionally the Fall-Winter lineup will showcase four more businesses returning from previous seasons at The Current: Custom fragrance experience Olfactory; refined footwear by Inkerman; sophisticated charm jewelry from HART; and delicious bite-sized treats from Baked By Melissa.

To celebrate the kick-off of the fall season of The Current, Boston Seaport will host the “Falling for The Current” grand opening party.  Hosted by Girlfriends Boston, the seasonal celebration will feature a DJ, an assortment of activities and treats, a shopping scavenger hunt, and more. The festivities will take place from 4pm to 6pm on Friday, September 22nd at Seaport Common, 85 Northern Ave, Boston.

The Current’s operating hours are Monday to Saturday from 11am to 7pm and Sunday from 12pm to 6pm. The Current will be closed on Thanksgiving (November 23) and Christmas Day (December 25). For more information and updates about The Current, please visit www.atthecurrent.com and follow @seaportbos on social media.

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