On Monday evening from 5pm-7pm, Reebok will celebrate the opening of its new flagship store, featuring a meet and greet event for consumers with brand ambassadors football star Brandin Cooks and gymnast Aly Raisman. Southie’s own Loco will be providing the food!
Reebok Boston is a truly unique retail experience. A key feature is the YourReebok Customization Shop, allowing consumers to create custom and personalized products on site.
The new South Boston location is the only Reebok store in the world where customers can have a customized version of brand’s iconic Classic Leather shoe, made by hand, on site. In addition, consumers will be able to design personalized graphic apparel and accessories, produced on site in just minutes.
The new store will be home to exclusive Boston-specific products and limited-edition product ranges. In addition, product testing will be seamlessly integrated, with consumers able to test footwear prior to purchase in the store, in the surrounding neighborhood or at Reebok’s state-of-the-art fitness facility.