BOSTON, MA – June 25, 2025 – Whether it’s picking up a morning coffee, browsing a boutique, meeting friends for dinner, or attending a free neighborhood event, time spent in Boston Seaport now comes with real rewards. The new Seaport Insider App is officially live, giving guests the opportunity to earn perks for everyday visits.

Seaport Insider turns everyday moments into meaningful rewards. With every visit, Users earn 1 point per dollar spent at participating retailers, restaurants, entertainment venues, and neighborhood parking garages, with additional opportunities to collect bonus points by attending special Seaport events and for spending time in the neighborhood. As points accumulate, users gain access to valuable perks, special offers, and unique experiences across the neighborhood. Seamlessly integrated into daily routines and favorite destinations, Seaport Insider brings together the best elements of loyalty programs into one simple, rewarding experience.

Seaport Insider is also a real-time connection to what’s happening across the neighborhood. An interactive map highlights a diverse lineup of events and local happenings, plus new discoveries to help make every visit to Seaport unique. Whether planning ahead or exploring spontaneously, Seaport Insider puts the entire neighborhood at the user’s fingertips.

Seaport Insider launched following a successful soft debut during the 2024 Holiday Market at Snowport, where it was initially used for timed-entry reservations. More than 50,000 visitors downloaded the app during the seasonal event, signaling strong demand for a more robust, year-round platform.

The app connects users to a vibrant mix of restaurants, boutiques, and entertainment destinations across Seaport. A selection of participating businesses includes Aceituna Grill, Bluemercury, Borrachito Taqueria & Spirits, Brave Daughters, Caffè Nero, Cisco Brewers, F1 Arcade, Faherty, Grace By Nia, Indochino, Injeanius, Island Creek Oysters Raw Bar, Lakon Paris Patisserie, Levain Bakery, Levi’s, Mack Weldon, MiniLuxe, Polkadog Bakery, PopUp Bagels, Rhone, Scorpion Bar, Stio, Stubbys, Todd Snyder, Yume Ga Arukara, and ZaziBar. At The Current, shoppers can also shop and earn with Megababe, Illesteva, Gus & Ruby, and Facecard, with additional partners joining soon. In addition, users can earn points on daily parking purchases at participating garages and lots across the neighborhood, including the 65 Northern Avenue Lot (next to Caffè Nero), 80 Northern Avenue Lot (next to Cisco Brewers), One Seaport Garage, 111 Harborway Garage, and Seaport South Garage.

“Seaport Insider unlocks real-time, location-driven engagement for our retail partners while offering app users a simple, valuable way to earn rewards,” said Andrea McCullough, Director of Loyalty & CRM at WS Development. “It’s a win for everyone who spends time in this community.”

To celebrate the launch of Seaport Insider, a series of pop-up activations will take place throughout the neighborhood this summer. These events will offer visitors an opportunity to engage with the new app, collect bonus points, and enjoy exclusive giveaways. Details for the upcoming activations are as follows:

• Thursday, June 26 | Stubbys (One Seaport Courtyard, 12:00 PM – 2:00 PM)
  Visitors who stop by the Stubbys pop-up table in the Seaport Courtyard can choose a complimentary order of waffle fries or a hot dog. To redeem, they simply download the Seaport Insider App and present their reward, while supplies last.

• Wednesday, July 2 | Lakon Paris Pâtissière (Harbor Way, 12:00 PM – 2:00 PM)
  The Lakon Paris pop-up table on Harbor Way will offer complimentary dessert cup samples to those who show their Seaport Insider App reward, while supplies last.

• Thursday, July 10 | Borrachito (The Superette, 70 Pier 4 Blvd., 12:00 PM – 2:00 PM)
  At Borrachito, a complimentary churro will be available in-store, no purchase necessary. Visitors simply download the Seaport Insider App and present their reward to redeem, while supplies last.

About Boston Seaport by WS
Culture, industry and community converge making Boston’s Seaport district a dynamic and vibrant area that has quickly emerged as one of the most exciting neighborhoods and destinations in the country. Seaport is currently Boston’s single largest development project. WS Development is transforming 33 acres of waterfront land with a carefully selected mix of residential, hotel, office, retail, entertainment, civic and cultural uses, and public open space across the district. Combining the best of historic and modern-day Boston, Seaport is the destination for fashion, culture, arts, dining and entertainment, and technology and life sciences, expanding Boston’s position as one of the top cities in the world for innovation, science, and quality of life.  For more information visit www.bostonseaport.xyz, follow Boston Seaport on Facebook, and @SeaportBos on Instagram and Twitter.

About WS Development
Massachusetts-based WS Development is a mixed-use developer with a singular mission: creating places people want to be. With an approach that values art, science, innovation and, above all else, people, WS strives to engage each community it serves with best-in-class experiences, designed with our customers, tenants and partners in mind. Established in 1990, WS is one of few vertically-integrated real estate companies that conceptualizes, owns, operates and leases more than 100 properties that range from cutting-edge urban spaces to lifestyle and community centers. With over 22 million square feet of existing space and an additional nine million square feet under development, it is one of the largest privately-owned development firms in the country. For more information, visit www.wsdevelopment.com, call (617) 232-8900 or follow WS Development on LinkedIn

Photo Illustration courtesy of Boston Seaport by WS