Don’t drink and drive
written by Terri Ogan
As the holiday season rapidly approaches, Hailo, an international taxi application, and MillerCoors are collaborating on a drunk driving initiative that gives Bostonians the chance to get several dollars knocked off their next taxi ride.
Starting on Dec. 2, all Bostonians will have the chance to receive a $10 discount on one cab ride in the city, valid through Jan. 5. The promotion code can be obtained at all bars in Boston, Cambridge, or Brookline that serve Miller Light beer.
The two companies have $1 million worth of discounts to give away.
About 98 percent of bars serve Miller Light, according to Vanessa Kafka, Hailo’s general manager.
“Hailo has always been really focused on safety,” Kafka said. “It [the partnership] eliminates the friction points of a decision making process in getting home safely, especially at night.
“It’s getting dark early. It’s getting cold. It’s the perfect time of year to be looking at alternative modes of transportation that isn’t walking, or taking the T. After hours, the cab is a safe way to get home.”
Kafka added that safety is most important during a time where people are feeling especially celebratory, and Hailo’s partners at MillerCoors feel the same way.
“At MillerCoors, we believe that drunk driving is completely preventable,” said Tom Manvini, Boston’s MillerCoors general manager. “We’re committed to initiating and supporting programs that provide people who enjoy our products with a variety of options to get home safely.
When customers obtain the promotion code from any surrounding bar that serves Miller Light, they must then download the application, enter the promotion code upon requesting a ride, and the discount will be factored in when the customer pays for their next cab ride.
Hailo is an international taxi application that provides safe and reliable transportation throughout the cities it serves. Ride requests go to the nearest driver, all of which typically arrive within five minutes, Kafka said.
The company currently has about 2,000 licensed drivers in Boston.
The list of bars that serve Miller Light will be released on Monday Dec. 2.
