Boston, MA – October 14, 2026 – Holiday shopping, local food and winter entertainment will come together in Boston Seaport when the Snowport Holiday Market presented by Visa opens on November 6, 2026. Now in its sixth season, the market will run through December 27 and showcase more than 130 independently owned businesses including 17 local food and beverage concepts.

Visitors can browse handcrafted goods, meet the makers behind the products and sample everything from bubbling raclette and dumplings to lobster rolls, pastries and hot chocolate. Live music, interactive installations and four themed bars will add even more ways to experience Snowport throughout the season.

“Snowport gives people a reason to slow down, explore and spend time together during a busy season,” said Emily Soukas, Director, Community + Partnerships, Seaport. “You can meet the person who made the gift you’re buying, try something new and support a small business at the same time. We’re excited to bring that mix of discovery and holiday fun back to Seaport for a sixth season.”

The Snowport Holiday Market presented by Visa as part of its commitment to small businesses through the Visa & Main program, will feature a wide-ranging mix of small businesses offering apparel, accessories, home decor, gourmet gifts, original art, toys, games and more.

The 2026 vendor lineup reflects Visa’s and Snowport’s focus on supporting local businesses and building an inclusive marketplace. Sixteen percent of participating businesses are new to Snowport, 61 percent are based in New England and 82 percent are BIPOC- and/or women-owned. Together, they bring an array of products, perspectives and stories to the market while giving visitors a direct way to discover and support independent entrepreneurs.

By The Numbers: Supporting Small Business

• 130+ independent vendors
• 82% BIPOC- and/or women-owned
• 61% from New England
• 16% first-time participants
• 11 scholarship recipients, with support from Visa & Main, receiving funding, mentorship & tools

A sampling of this year’s vendors includes returning favorites and first-time participants, each bringing their own craft, flavor, and creativity to the season:

• Avigail Adam — unique jewelry and hair pieces inspired by nature and archaeology
• Drift Collective — upcycled clothing and accessories promoting sustainable fashion
• Hillside Harvest — Caribbean sauces for your pantry
• Joe’s Fresh Fish Prints (New) — original prints of fish and sealife
• Mood Brew — coffee plus nootropics and adaptogens for calm focus, clean energy, and better mood.
• Nantucket Perfume Co. (New) — exquisite fragrances expertly crafted
• Refugee Protection International — collectible gifts made by women refugees in war-torn regions
• Rita’s Sauce (New) — meatballs and arancini served with Rita’s original homemade jarred sauces
• Rosey Design Co. — Boston-themed clothing and accessories
• ScienceSeeds (New) — hands-on STEM kits for kids and adults
• Wicked Ducks® — rubber duckies for all occasions
• Un Pueblo (New) — handcrafted woven Mexican tote bags and accessories

For the complete list of participating makers, visit www.bostonseaport.xyz/holidaymarket.

The Snowport Scholarship Program will also return in 2026. Supported by Visa & Main and Boston Seaport by WS, the scholarship program provides underrepresented small businesses with financial assistance, expert-led marketing guidance, and dedicated mentorship throughout the season.

The following 11 businesses have been selected as Snowport Scholarship 2026 recipients:

• African Authentics
• Boston Soap Co (new 2026 recipient)
• Clarke’s Cakes & Cookies
• Element Oasis
• Equals Me
• La Marée Art (new 2026 recipient)
• More Than Words
• Nivas (new 2026 recipient)
• Refugee Protection International
• Sock Puppet City
• The Blank Canvas Co.

As part of its support for entrepreneurs, the Visa & Main team also hosted a holiday preparedness summit for Snowport vendors in September and has created a tailored holiday readiness guidebook.

HOLIDAY HIGHLIGHTS

Beyond shopping and dining, the market will be filled with interactive installations, hands-on activities and larger-than-life photo moments throughout the season:

The Creativity Corner by The LEGO Group: Daily drop-in crafting activities for adults and kids, featuring snow globes, ornament decorating, and sensory bins for kids. On Tuesdays, The LEGO Group will provide a free LEGO® make-and-take build to create and take home, while supplies last. Guests can also participate in the LEGO Build to Give campaign, where they build a heart of LEGO® bricks, share a photo to social media with #BuildToGive and help give the gift of play to children who need it most this holiday.

The Mistletoe Arch by Constant Contact: Constant Contact helps small businesses stay connected to the people who love them – and this 12-foot arch brings that spirit to Snowport. It’s the market’s gathering spot: step under the mistletoe, find the “Kiss Me” overhead, and capture the season together. “Ask any small business owner about their customers and you’ll hear the same thing. They’re friends, they’re neighbors, they’re family,” said Frank J. Vella, CEO, Constant Contact. “The Mistletoe Arch is our little nod to that. It’s the spot to grab a photo with your people and then go find a gift from one of the incredible makers at the market.”

Presents Place by GEICO: Step into the magic of the season at Presents Place by GEICO, where oversized, brilliantly wrapped gifts create a whimsical wonderland for the perfect holiday snapshot. Snap your holiday memories and send them straight to your inbox, and don’t miss out on this season’s most Instagram-worthy moment! “Snowport has become a true Boston holiday tradition, and we’re delighted to be part of it,” said Kate Jalkut, GEICO’s Vice President of Integrated Marketing and Media. “Whether it’s supporting the small businesses that make the market so special or creating experiences that bring families and friends together, we’re proud to help add a little extra joy to the season and make every visit to the Seaport even more memorable.”

The Winter Wish Wall by Mass General Brigham Health Plan: An interactive 25-foot chalkboard offering a space for guests to pause and share their hopes, memories, and wishes for the season. “We are proud to support initiatives that promote community well-being and create opportunities for meaningful connection, like Snowport,” said Lee Steingisser, M.D., Deputy Chief Medical Officer, Mass General Brigham Health Plan. “Our Winter Wish Wall invites people to pause, share their aspirations, and engage with one another in a way that celebrates both the season and the importance of a healthy community.”

The Stage by Mohegan Sun: Monday nights at Snowport will again have their own soundtrack with the return of Mohegan Music Mondays, presented in collaboration with Berklee College of Music. Beginning at 5:00 p.m. each week, emerging Boston-based artists will take The Stage by Mohegan Sun with holiday favorites and original music.

The Mohegan Music Mondays lineup features:

• 11/09 – Triinity Lee
• 11/16 – Hanna Lauren
• 11/23 – Kassidy Collins
• 11/30 – Elise Roche
• 12/07 – Keeme Tajudeen
• 12/14 – Sofia Sunshine
• 12/21 – Mia McIntosh

The market will feature additional live music on Tuesday through Thursday throughout the season. The market will also feature branded activations from partners such as Chase Bank, GEICO, Xfinity, and more.

Snowport’s outdoor dining area spans 10,000 square feet and includes 17 food and beverage concepts, including several newcomers. Menus feature raclette, dumplings, lobster rolls, pastries, hot chocolate and more. The après-ski-inspired space is furnished with red Adirondack chairs and faux fire pits. The Warming Tent by Bermuda Tourism Authority provides additional beer garden-style seating and may also be reserved for private or semi-private events. “Boston has always felt like a neighbor to Bermuda, and there is no better way to show it than with a little island warmth at the height of a New England winter. The Warming Tent is an invitation to slow down, get cozy and enjoy a taste of Bermudian hospitality, from our flavors to our stories. And when the chill really sets in, we are just a short flight from Logan, ready with pink sand, a rum swizzle and a very warm welcome.” – Michael DeCouto, Chief Sales and Marketing Officer, Bermuda Tourism Authority.

Tuscan Kitchen will operate Snowport’s bar program, serving winter warmers, holiday cocktails and nonalcoholic drinks. The four themed bars are The Jingle Bar, decorated with hundreds of bells; The Dizzy Dreidel, filled with bright blues and playful dreidels; Betty’s Bar, inspired by Snowport’s mascot; and The Blizzard Bar, where snow falls no matter the forecast.

Each bar has its own signature cocktail. Betty’s Bar will serve the Fa La La Betty, made with Hornitos Reposado, cranberry, San Pellegrino Blood Orange and rosemary. The Blizzard Bar will offer the Snowfall Sangria, with Sauvignon Blanc, white grape juice, cranberry, and winter spices. The Dizzy Dreidel will serve It’s A-MAZEL-ing, made with Absolut Vodka, hibiscus tea, Celsius Spritz Vibe and lemon. The Jingle Bar will offer Sleigh’d, made with spiced rum, sage, whipped cream and edible gold glitter.

The 2026 food lineup includes hearty winter dishes, street-food favorites and plenty of sweets. Participating locally owned businesses include both returning vendors and newcomers:

• Baked Cheese Haus — Swiss-style raclette
• Bocadillos — Latin-style empanadas
• Cheese Louise — Gourmet grilled cheeses
• Cheese Wheel Pastas Boston — Pasta spun in Parmesan wheels
• Clarke’s Cakes & Cookies — Plant-based sweets and cocoa, all vegan
• Dumpling Daughter — Dumplings and baos
• Eloti — Street corn and churros
• Island Creek — (New) Hot lobster rolls, oysters, clam chowder, stuffies and more
• Lakon Paris — French pastries and plated desserts
• Madrahsi — Authentic chai alongside three new seasonal flavors
• Naughty Waffle — Sweet and savory waffles
• North East of the Border — Tacos with seasonal twists
• That Fat Duck — Duck fat French fries & poutine
• The Fat Cactus — Deluxe hot chocolate with gourmet toppings
• The Frenchman’s Crepes — Sweet and savory crêpes
• The Half Cookie — Oversized gourmet cookies and cookie-topped hot coffee beverages
• The Soup Shack — Homey soups by Cheese Louise

SEAPORT INSIDER APP

The weekend fast pass entry program will return in 2026, allowing visitors to reserve an arrival time through the Seaport Insider app before their visit. The app also provides real-time updates,exclusive VIP member perks, and offers from businesses throughout the neighborhood. General admission remains free seven days a week through a separate walk-up line.

Weekend fast pass ticket details:

*Saturday and Sunday only

• $15 per adult
• $7 per Veteran
• $7 per child (ages 6-17, children ages 5 and under are free)

$1 per ticket sold benefits Boston XChange (BXC)

“The people who create Boston’s culture should have a stake in the wealth it generates. At Boston XChange, we’re working to turn that belief into ownership: businesses that grow, assets that stay in the community and wealth that carries across generations. We’re proud to continue our partnership with Snowport to help build a more inclusive local economy,” Boston XChange said in a statement.

The Seaport Insider App is available for download, offering exclusive access to additional offers, events, and promotions from Seaport retailers across the neighborhood. Learn more and plan your visit at www.bostonseaport.xyz/snowport.

HOURS OF OPERATION

The Snowport Holiday Market presented by Visa is located at 100 Seaport Boulevard, Boston Seaport, MA 02210 and will be open seven days a week November 6 – December 27, 2026. The market will expand its weekend hours this year, giving visitors more time to shop and explore.

• Monday through Thursday, 3:00pm – 8:00pm
• Friday, 11:00am – 9:00pm
• Saturday, 10:00am – 9:00pm
• Sunday 10:00am – 8:00pm

During the peak holiday season (December 7 – December 27), the market will have extended weekday hours:

• Monday through Thursday, 11:00am – 8:00pm
• Friday, 11:00 am – 9:00pm
• Saturday, 10:00am – 9:00pm
• Sunday, 10:00am – 8:00pm

The Holiday Market will be closed on Thanksgiving Day and Christmas Day. It will close early at 6pm on Christmas Eve.

Boston Seaport by WS is again partnering with The Makers Show to produce the 2026 market. The purpose-driven market platform is known for creating design-forward marketplaces that give underrepresented entrepreneurs a prominent place to sell their work and reach new customers. Its markets prioritize businesses owned by BIPOC, women and LGBTQIA+ creators and encourage shoppers to support small businesses in their local communities.

“We are excited to return to Snowport with a talented community of local makers and artisans. Over the years, the Snowport Holiday Market has become a cherished tradition, a place where neighbors gather, joy is shared, and small businesses thrive. More than just a festive destination, Snowport is an engine for local impact, driving economic growth and keeping resources right here in our community. We can’t wait to celebrate the continued success of the vendors as families and friends return to Snowport for the sixth consecutive year as part of their holiday traditions.” said Julie Feltman and Tiziana Indelicato, Founders of The Makers Show.

Photo of Snowport Holiday Market; Credit Boston Seaport by WS by Lindsay Levin