This is Bobbi Brown’s Cult-Beauty Brand’s Second Store in Massachusetts

Boston, MA – June 3, 2026 – JONES ROAD, the five-year-old breakout beauty brand created by makeup artist and entrepreneur Bobbi Brown, announces the grand opening of its newest store in Boston Seaport on Friday, June 5th at 111 Harbor Way. This is the 14th retail concept from JONES ROAD, joining its locations in New Jersey, Manhattan, Brooklyn, East Hampton, Palm Beach, Dallas, Austin, Chicago, Nashville, Charleston and Chestnut Hill. JONES ROAD Seaport will span 974 square feet and welcome guests Monday to Saturday from 10 am to 7 pm and on Sundays from 11 am to 6 pm.

• Makeup stations for adult ($100) and teen ($75) applications for special occasions, such as birthday parties, meetings, graduation and proms

• Lessons with trained JONES ROAD Beauty make-up artists to fine-tune your skills (Adults $125; Teens $85)

• Bridal make-up applications ($125), trials ($85), and lessons ($150)  to achieve the perfect look for the Wedding Day

• Free Skin-matching services available for all skin tones and types

• Hosted live events where fans can engage with the JONES ROAD brand

• Availability to host private events for bachelorette and wedding parties, birthdays, company gatherings and fundraisers

To celebrate the official opening, JONES ROAD Seaport will be offering complimentary matcha on Friday and Saturday, June 5th and 6th, from 11 am – 1 pm. Additionally, the first 50 shoppers in the store on opening day will receive a complimentary full-sized Jones Road gift, and anyone who spends $150 or more will receive an exclusive tote filled with Jones Road Beauty goodies and samples of Bobbi’s favorite wellness products, while supplies last.

“We’re so excited to open our second location in the Boston area in Seaport,” explained the brand’s Vice President of Retail, Juliet Baker.  “We opened our store at The Street Chestnut Hill last Fall, and the response has been overwhelmingly positive, so we knew pretty quickly that a second location in Boston Seaport district would be ideal for Jones Road. The fashion-forward boutiques, walkability, and the lively food scene in Seaport align perfectly with the Jones Road vibe. We’re excited to join the neighborhood and become part of this vibrant retail community.”

Retail expansion is a natural evolution for JONES ROAD, as online traffic and community engagement continue to increase alongside the brand’s exponential growth. In 2024, the company more than doubled its brick-and-mortar footprint and was named one of LinkedIn’s Top Startups list in the United States. JONES ROAD will continue to expand physically in 2026, with additional storefront locations to be announced throughout the year.